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STEPPING OUT WITH CUSTOMER JOURNEY ANALYTICS The Limitations of Journey Mapping for Customer-Obsessed Brands [vc_column_text css=".vc_custom_1593578209408{margin-top: 20px !important;border-bottom-width: 1px !important;padding-bottom: 20px !important;border-bottom-color: #efefef !important;border-bottom-style: solid !important;border-radius: 1px...

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inQuba appointed Microsoft co-sell partner

South African customer experience and journey analytics SaaS provider, inQuba has formally been accepted into Microsoft’s co-sell partner programme. Chief operating officer Trent Rossini says the company’s journey orchestration and customer experience solution is now available on the Microsoft Azure Marketplace and AppSource. Click here to view the full article on IT...

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inQuba now a LEVEL FOUR BBBEE contributor

We at inQuba, a proudly South African international SaaS company, are very serious about redressing inequality, boosting economic growth and creating a better life for all. We are delighted to announce that our Broad Based BEE status has been recently updated by a SANAS-accredited verification agency to that of a LEVEL FOUR...

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inQuba accepted into Endeavor Entrepreneurs

South African Customer Experience and Journey Analytics SaaS provider, inQuba has been selected by Endeavour, the New York-based organisation supporting high-impact entrepreneurs around the globe. inQuba is one of 18 organisations from 15 countries selected by Endeavour following an International Selection Panel (ISP) held in Stellenbosch, South Africa from 11 - 13 December. inQuba COO Trent Rossini...

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Journey Management – The Next Evolution of CX


This Journey Management piece analyses the current status quo of the Customer Experience (CX) Management industry. It provides insight into the key challenges faced by Business Leaders, Marketers and CX Professionals in their quest to craft exceptional experiences while having to demonstrate the value of CX within their organizations. Journey Management offers a pragmatic...

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inQuba covered by Gartner in the ‘Market Guide for Voice-of-the-Customer Solutions 2018’

20 November 2018 - South African Customer Experience and Journey Analytics SaaS provider inQuba has been covered by international analyst group Gartner in its Market Guide for Voice-of-the-Customer Solutions 2018 for its Voice-of-the-Customer (VoC) platform. Voice-of-the-Customer tools enable providers and companies to understand customer experiences, perceptions and expectations, and act on them to drive deeper customer...

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Beaurepaires and inQuba: Embracing Customer Centricity

Australian National tyre retail chain Beaurepaires uses inQuba’s real-time Customer Experience (CX) management solutions to enable them to know what their customers really want – and how to give it to them. For Rob Lewis, vice president of Beaurepaires, a network of 230 Australian tyre retail outlets owned by Goodyear, the idea...

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For obvious reasons, Customer Experience (CX) in healthcare tends to focus on the needs of patients as customers, but for HealthShare NSW, the focus is firmly on the people providing the care to patients. Jaymie Ling, Associate Director of Customer Experience at HealthShare NSW points out that in an industry that provides critical services, taking care...

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Making sense of your business-to-business accounts, and driving revenue

The business-to-business environment has never been more challenging. Decision makers within businesses are drawing upon their own personal experiences as consumer customers. They’ve grown accustomed to using multiple channels and are more tech savvy than ever. And they expect to be engaged with contextually and personally. So why is this so challenging in the B2B environment? Your...

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Are brands designing the same CX journey that their customers actually want?

As published in Hall & Partners “Experience” Magazine in November 2017 Say hello to Melissa. Melissa is your customer – and has been for the last five years. You think you know what Melissa likes, what she wants, and how to keep her happy. So why is she talking to your competitors? Customer-centric companies invest in real-time customer...

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Gartner rates inQuba as a global leader in Customer Journey Analytics

Customer journey analytics (CJA) is the process of tracking and analyzing the way customers use a combination of available channels to interact with an organization across all possible channels from human interaction, full automation, limited two-way interactions or virtual agents etc. Customer Journey Analytics applications deliver business-critical insights to organizations seeking to understand the customer journey and...

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The world’s smartest CX software just got smarter

inQuba announces partnership with BusinessOptics    Artificial intelligence (AI) is rapidly starting to take over the world and is set to change the face of Customer Experience (CX). According to Gartner’s Predicts 2017: CRM Customer Service and Support report, by 2020 the use of virtual customer assistants (VCAs), also called virtual agents or chatbots, will increase by...

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inQuba lauded by CIO Review

These days, technology is everywhere and everyone is connected and thus there's no excuse for companies not to provide exceptional personalised experiences. And while the industry has focused on using big data to better understand customers, less emphasis has been placed on the other elements essential to creating those exceptional experiences, such as customer navigation paths...

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Flying high on Customer Experience

Iain Meaker, Executive Manager for Commercial Distribution at Comair explains how kulula actively works on fulfilling its vision of delighting its customers at every turn, which results in fantastic commercial successes and a number of accolades and awards. "By refining our journey mapping and reports and identifying priority improvement areas, we are creating an environment where we...

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Keeping Customers for Life

Jaco Brand, COO of Vitality Life, explains how by harnessing data and analytics to provide consumers and policyholders with unique experiences across customer segments, they can continue to build both digital convenience...

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Customer Experience for B2B vs. B2C

By Margot Birbeck Head inQuba Customer Success The debate about the role of Customer Experience in B2C vs. B2B increases as business organisations establish CX programs and consumer organisations expand into business service offerings. Whilst views differ in terms of CX application, measurement design and operating models the point of agreement is that customer centricity is equally relevant...

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