inQuba and Whispir on their Success with TIBCO

By Ann Scheuerell. First Published on TIBCO’s blog, January 2017

inQuba delivers context for enhanced customer experience

To build a platform for (1) listening to the voice of the customer, (2) learning what customers were saying, (3) sharing that information across a company, and then (4) engaging with the customer to close the loop, inQuba needed a single, fully integrated, end-to-end architecture.

“We looked at the market, saw there were lots of piece parts, and came up with a single, fully integrated, end-to-end architecture providing those four capabilities. We wanted to grab a window of opportunity we saw in the marketplace,” explains Paul Cole, President of inQuba America. “Most people would say that competing on price and products will run its course eventually, and that it is customer experience that is becoming a very big strategic differentiator. It comes down to your ability to relate and connect with customers.”

To build their unique customer experience orchestration platform, inQuba chose BusinessWorks to integrate client data with their hosted services, Spotfire for analytics, and Jaspersoft for embedded BI and reporting.

“You have to do a good job of nurturing your customers if you want to grow profitably,” continues Mr. Cole. “We think inQuba has some very simple, but profound differences.

“One is the way the platform and data model are architected. Everything we capture, interpret, and distribute is anchored in the context of the customer’s journey, and we can personalize interactions against that context. Second, our end-to-end integration with single sign-on lets users securely and seamlessly navigate between modules. That seamless experience helps them better understand what they need to do to improve the relationship with their customers. In contrast, many of our competitors have multiple products that you log in and out of. Third, our functionality enables clients to gather feedback and take action to drive and improve performance. TIBCO products help enable that robust functionality and help drive our competitive advantage for our clients’ success. They provide a robust, user friendly, analytic approach that doesn’t require tremendous development and therefore helps us accelerate value.”

Learn more about the value inQuba provides its customers, including how it determines what moves the needle in terms of experience and loyalty.

Whispir speaks up and grows software adoption with Mashery

Whispir’s SaaS software manages communication flows within and between applications and people, turning any application into a communications platform. It connects mobile, social, web, and RSS technologies to facilitate information sharing and encourage real-time collaboration among staff, stakeholders, employees, customers, or communities.

“Our customers really wanted communications and collaboration infrastructure that acted like a ‘single pane of glass,’ where all of these technologies could be seamlessly integrated as a feature set within existing applications,” explains Product Architect Jordan Walsh. “They also wanted a customizable solution so they could easily add, delete, or modify this communications infrastructure, either globally or for each application. Mashery was chosen primarily because of its simplicity of design and ease-of-use.”

Soon after Whispir turned on their Mashery platform and began to market its API, customer adoption took off. “The program has been a raging success,” says Walsh. “There’s been a 3,000% increase in API usage year-over-year, and over the past five months, there’s been 112% increase in API calls per day, with calls currently growing at a rate of 5,000 per day.”

Read about how Mashery API management is continuing to help Whispir and its customers.

Join the TIBCO customer reference program to have your business transformation story shared globally with the technology industry, and trade and business press. Your story in print, web, and video format can boost your status as a thought leader and increase awareness with technology leaders, helping you raise your company visibility and attract and retain top talent. Email customermarketing@tibco.com today!

 

© Copyright inQuba 2021. All Rights Reserved.
Web Privacy Policy
POPIA Data Privacy Policy
inQuba Code of Conduct

Contact us

The inQuba team is waiting to hear from you! Please fill in your details herePlease fill in your details here and we will respond to your message within 24 hours.

Join us

Get regular updates about the world of CX orchestration by subscribing to inQuba’s newsfeeds here.

<h4>Link to CX series</h4>

[[[[""]],[[""]],"and"]]
1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right

Please fill in your name and email to subscribe to inQuba’s newsfeeds.

    Download inQuba Social Product Paper

      Please provide your contact details to download.

      Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

      Download inQuba Case Management Product Paper

        Please provide your contact details to download.

        Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

        Download inQuba Engage Product Paper

          Please provide your contact details to download.

          Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

          Download inQuba CX Product Paper

            Please provide your contact details to download.

            Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

            Download Customer Experience Architecture

              Please provide your contact details to download.

              Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

              Download Enhancing Sales Performance

                Please provide your contact details to download.

                Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                Download Unlocking Profit

                  Please provide your contact details to download.

                  Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                  Download Why the customer journey needs to be CXtended

                    Please provide your contact details to download.

                    Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                    Download Reinventing Retail

                      Please provide your contact details to download.

                      Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                      Download Digital Disruption: the Insurance of Things & CX

                        Please provide your contact details to download.

                        Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                        Download inQuba TIBCO Case Study

                          Please provide your contact details to download.

                          Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                          Download inQuba Ster Kinekor Theatres Case Study

                            Please provide your contact details to download.

                            Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                            Download inQuba Virgin Mobile Case Study

                              Please provide your contact details to download.

                              Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                              Download inQuba NSW HealthShare Case Study

                                Please provide your contact details to download.

                                Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                Download inQuba Kulula/Comair Case Study

                                  Please provide your contact details to download.

                                  Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                  Download inQuba VitalityLife Case Study

                                    Please provide your contact details to download.

                                    Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                    Download inQuba Comair Case Study

                                      Please provide your contact details to download.

                                      Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                      Download inQuba B2B Telecommunications Report

                                        Please provide your contact details to download.

                                        Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                        Download inQuba Telkom Case Study

                                          Please provide your contact details to download.

                                          Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                          Download inQuba Hollard Case Study

                                            Please provide your contact details to download.

                                            Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                            Download inQuba Liberty Case Study

                                              Please provide your contact details to download.

                                              Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                              Download inQuba Momentum Case Study

                                                Please provide your contact details to download.

                                                Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                                Download inQuba Coronation Case Study

                                                  Please provide your contact details to download.

                                                  Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                                  Download inQuba African Bank Case Study

                                                    Please provide your contact details to download.

                                                    Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.

                                                    Download inQuba Healthcare Report

                                                      Please provide your contact details to download.

                                                      Your privacy is important to us. Please feel free to review our Data Privacy Policy and Web Privacy Policy. This form is protected by reCAPTCHA.