Product Papers


inQuba CX

Analyze customer feedback from multiple data sources including surveys, social media conversations, email, and transactional data, so you can take meaningful action that has real impact.



inQuba Engage

Communicate effectively with your customers across their customer journey via any channel: mobile, web forms, social media and contact center agents.



inQuba Social

Using semantic anchoring, we link your customers’ social media interactions to customer journeys giving journey-based insights, trends and competitive benchmarks using social data.



inQuba Case Management

inQuba’s best-in-class ticketing and service recovery solution, integrated with all other solutions, allows business to close the loop and reinvent customer experiences.



inQuba JA

Uncover and visualize your customers’ real journeys as they navigate transactions and channels, and intervene in real time to ensure you win, keep and grow them


Case Studies


In order to provide 5-star rated insurance VitalityLife has placed its focus on CX Download is actively working on fulfilling its vision of delighting its customers at every turn Download

Liberty Health

Managing and enhancing communication interactions across number of channels Download

Hollard Customer Satisfaction and Experience Measurement

How inQuba empowered Hollard to identify the root cause of poor customer experience Download

NSW HealthShare

How NSW Healthshare increased customer satisfaction by 25% Download

Virgin Mobile

Virgin Mobile uses effective CX management to engage with their customers on everything Download

Telkom Mobile

Telkom Mobile launched a Customer Experience Management Solution for their stores Download

Transport : A leading operator

A customized CEM solution that stores and reports on all customer insights Download

Business 2 Business Telecommunications

An insight into Business-to-Business (B2B) Customer Experience Management Download

Ster Kinekor Theatres

Keeping their finger on the pulse and responding to customer demands rapidly Download

African Bank Investments Limited

Future managing all communications across the customer lifecycle for the bank Download


Client Engagement and Campaign Management Download


inQuba delivers context for Enhanced Customer Experience Download

Thought Leadership

Digital Disruption: the Insurance of Things & CX

How Insurance carriers are shifting the basis of the customer’s relationship Download

Reinventing Retail

How retail leaders like Apple and Warby Parker are changing the face of retail. Download

Why the customer journey needs to be CXtended

CX has brought unimagined efficiencies and new ways of doing things. Download

Unlocking Profit

Unlocking profit with customer experience management Download

Enhancing Sales Performance

Enhancing data driven marketing with customer perception data Download

Customer Experience Architecture

Thought leadership paper on the importance of Customer Experience Architecture Download


Journey Analytics series

A six part series on the next evolution of customer experience
JA Series

CX Series

A five part series on the basics of customer experience
CX Series

Journey Orchestration Series

A series of industry-specific papers on Customer Journey Orchestration
JO Series


20 Nov 2019

The Five Best Practices of Service Recovery. AU Webinar

7 Nov 2019

The Five Best Practices of Service Recovery. SA Webinar

9 May 2019

From Customer Journey Mapping to Journey Orchestration

11 April 2019

From Customer Journey Mapping to Journey Orchestration

4 December 2018

The Science of Retaining Customers in Financial Services & Insurance

20 September 2018

The Science of Retaining Customers in Financial Services.

21 August 2018

Customer Journey Analytics for Financial Services. The Science of winning & Keeping Customers

4 May 2018

Customer Journey Analytics for Insurers. The Science of winning & Keeping Customers


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