Journey Analytics: the Science of Winning and Keeping Customers
You’ve probably noticed that the mutterings in the industry around journey analytics have been growing louder. You may also be wondering what it’s really all about and whether it’s important to give it any attention.
In this 6-part series on Journey Analytics we’ll be exploring the ins and outs of this methodology, and also telling you about how some of our leading customers are using Journey Analytics to grow their businesses.
The 6 parts are as follows:
- Driving Business With Journey Analytics – The Next Evolution Of Customer Experience (Available)
- Data – What Data is Required to Drive Journey Analytics (Available)
- Analysis – Results, Customer Paths and Segments (Available)
- Interventions – Driving Behaviour Through Engagements and Nudges (Available)
- Return on CX – Using Journey Analytics to Ensure Business Growth (Available)
- Artificial Intelligence – Using Machine Learning Methods to Predict Customer Behaviour (Available)