Customer Journey Analytics for Financial Services Brands [InMoment + inQuba]
On the 21st of April 2022, inQuba and InMoment hosted a webinar called Customer Journey Analytics for Financial Services Brands
Our speakers were Oliver Skeide (InMoment Director of XI Consulting) and Michael Renzon (CEO and Co-Founder of inQuba).
Customer Journey Mapping has won its place in the toolbox of CX Practitioners, but the benefits are limited to a few static journey hypotheses – a poor proxy for a dynamic customer in a digital world. Introducing Customer Journey Management, the next evolution of CX, and how leading financial services businesses are using behavioral data to render dynamic customer journey visualizations and decode customer intent in real time. Customer Journey Orchestration takes this a step further using real time orchestrations and nudges to optimize customers’ journeys, thereby boosting revenue, conversion and retention.