And why Journey Management is the methodology that makes it possibleThere is a conversation happening across boardrooms, strategy sessions,...
In the Press
The CX Trainwreck: Why Your VoC Surveys are Killing Your Strategy
The year is well underway, and at inQuba, we are deep into AI-centric journey transformations. Watching Large Language Models...
Context Engineering for Customer Experience
This will be my last newsletter for 2025. I have not been writing as much as I would have...
How, Practically, do AI Agents, fit into Customer Experience Management?
The press is filled with articles on the role of Agentic AI in impacting customer experiences. The hyperbole is...
Rethinking Customer Experience Management and the Tech
There has been a lot written of late on the very large challenges of customer experience management. If you...
A “How To” Guide for Customer Journeys and Agentic AI
The year has been building with great momentum. I spent the last week in Amsterdam at...
Getting Going with Journey Management is the Hardest Part!
2025 has kicked off with a bang for us at inQuba. We are deeply immersed in...
AI Needs Context for Great CX. Customer Journeys are the Solution
The end of 2024 is upon us. In our home market, the December period is a time for end...
Your Traditional CX Program is Designed to Fail
This past week was a good one for inQuba. We were fortunate to be awarded four Assegai awards at...
How to Avoid Being Dumped by Your Customer
I have been pleasantly surprised by the response to the first newsletter and engagement in the content. Given that...