The press is filled with articles on the role of Agentic AI in impacting customer experiences. The hyperbole is...
Author Archives: Trent Rossini
Rethinking Customer Experience Management and the Tech
There has been a lot written of late on the very large challenges of customer experience management. If you...
A “How To” Guide for Customer Journeys and Agentic AI
The year has been building with great momentum. I spent the last week in Amsterdam at...
Getting Going with Journey Management is the Hardest Part!
2025 has kicked off with a bang for us at inQuba. We are deeply immersed in...
AI Needs Context for Great CX | Customer Journey Management Solutions
The rapid advancements in AI for customer experience (CX) have raised expectations, but many organizations still struggle to...
Exploring the Next Evolution of CX for First-Time Buyers
Investing in a customer journey management solution is a critical step for businesses looking to improve customer experience (CX) and...
The 4 Reasons Your Journey Maps Are Failing You
Customer journey mapping is often the first step businesses take to improve customer experience. However, many journey maps fail...
Why Traditional CX Programs Fail and How Customer Journey Management Can Save the Day
Have you thought about the effectiveness of traditional customer experience (CX) programs versus the emerging field of customer journey...
Emotional Marketing ROI: How to Measure and Optimize Emotional Connections for Better Sales and Customer Retention
In today's competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers....
Customer Retention Strategies: Lessons from the Dating World
Customer Retention Strategies: Lessons from the Dating WorldIn the realm of customer management, maintaining a strong relationship with customers is...