Given the global slowdown and the competitive pressures that are prevalent in all markets, there is has been a rapid shift towards a focus on existing customers and ensuring that these customers...
Author Archives: Trent Rossini
The impact of Big Data on Customer Experience Management and Customer Engagement
Pick up any business publication and you will read articles about the impact of big data and how it is changing the world in which we live, making our world more certain and providing value to consumers that we never...
Secret Value of Loyalty Programs
The number of loyalty programs is rapidly increasing as the stalwarts of South African loyalty, including Discovery, eBucks, Clicks Club Card and Edgars Club dominate and grow. I am involved in many workshops with executives and there is a lot of debate on the...