Investing in a customer journey management solution is a critical step for businesses looking to improve customer experience (CX) and...
Author Archives: Trent Rossini
The 4 Reasons Your Journey Maps Are Failing You
Customer journey mapping is often the first step businesses take to improve customer experience. However, many journey maps fail...
Why Traditional CX Programs Fail and How Customer Journey Management Can Save the Day
Have you thought about the effectiveness of traditional customer experience (CX) programs versus the emerging field of customer journey...
Emotional Marketing ROI: How to Measure and Optimize Emotional Connections for Better Sales and Customer Retention
In today's competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers....
Customer Retention Strategies: Lessons from the Dating World
Customer Retention Strategies: Lessons from the Dating WorldIn the realm of customer management, maintaining a strong relationship with customers is...
AI Needs Context for Great CX. Customer Journeys are the Solution
The end of 2024 is upon us. In our home market, the December period is a time for end...
Your Traditional CX Program is Designed to Fail
This past week was a good one for inQuba. We were fortunate to be awarded four Assegai awards at...
How to Avoid Being Dumped by Your Customer
I have been pleasantly surprised by the response to the first newsletter and engagement in the content. Given that...
ROI Centric Marketers
As mentioned in last week’s newsletter, I am grateful to the community that has signed up to this newsletter....
Why Journey Maps Fail to Deliver Journey Management
Another week down and the world is a very different place with announcement of the American Election. Some feel...