Conversational AI moves to the heart of customer journey orchestrationIntroducing the release inQuba 10.1 is here, and it brings...
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Financial Services
Unlocking growth for a major player in the Financial Services Industry
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Sanlam SANDF
Digitizing SANDF Beneficiary Nominations via WhatsApp [boxzilla_link box="28560" action="toggle" class="button red...
Discovery Vitality
Boosting Vitality Benefit Activation Through WhatsApp Journeys [boxzilla_link box="28547" action="toggle" class="button red...
A Well-Organised “Data Estate” is Key to AI Success in CX
And why Journey Management is the methodology that makes it possibleThere is a conversation happening across boardrooms, strategy sessions,...
The CX Trainwreck: Why Your VoC Surveys are Killing Your Strategy
The year is well underway, and at inQuba, we are deep into AI-centric journey transformations. Watching Large Language Models...
Context Engineering for Customer Experience
This will be my last newsletter for 2025. I have not been writing as much as I would have...
How, Practically, do AI Agents, fit into Customer Experience Management?
The press is filled with articles on the role of Agentic AI in impacting customer experiences. The hyperbole is...









