Emotional Marketing ROI: How to Measure and Optimize Emotional Connections for Better Sales and Customer Retention

Posted by Trent Rossini on Thursday, 20 March 2025 in Blogs, Global

In today's competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers....

Customer Retention Strategies: Lessons from the Dating World

Posted by Trent Rossini on Thursday, 6 March 2025 in Global, Journey Analytics

Customer Retention Strategies: Lessons from the Dating WorldIn the realm of customer management, maintaining a strong relationship with customers is...

Customer Profitably Through Journey Orchestration: inQuba Webinar

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Customer Profitably Through Journey Orchestration: inQuba Webinar form

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AI Needs Context for Great CX. Customer Journeys are the Solution

Posted by Trent Rossini on Wednesday, 12 February 2025 in Blogs, In the Press

The end of 2024 is upon us. In our home market, the December period is a time for end...

The Buyers’ Guide to Customer Journey Management Solutions

Posted by Antony Adelaar on Monday, 10 February 2025 in Blogs

Exploring This Next Evolution of CX for the First-Time Buyer So you’re considering investing in a customer journey management solution. That’s an important step! You’ve probably realized...

The 4 Reasons Your Journey Maps Are Failing You

Posted by Antony Adelaar on Monday, 10 February 2025 in Global

How leading businesses are turning from the customer journey map to the customer

Imagine deciding...

Your Traditional CX Program is Designed to Fail

Posted by Trent Rossini on Thursday, 16 January 2025 in Blogs, In the Press

This past week was a good one for inQuba. We were fortunate to be awarded four Assegai awards at...

How to Avoid Being Dumped by Your Customer

Posted by Trent Rossini on Thursday, 2 January 2025 in Blogs, In the Press

I have been pleasantly surprised by the response to the first newsletter and engagement in the content. Given that...

ROI Centric Marketers

Posted by Trent Rossini on Thursday, 12 December 2024 in Blogs, In the Press

As mentioned in last week’s newsletter, I am grateful to the community that has signed up to this newsletter....

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