Eidsvik brings 25 years of international experience in driving customer management for global brands
inQuba is delighted to share the appointment of Bruce Eidsvik as inQuba President, North America – a strategic appointment to further accelerate our international expansion.
Bruce brings 25 years of international experience in the customer management space with leading roles in Sales and Marketing, including SVP for Global Demand Marketing at Opentext (NASDAQ: OTEX) and SVP for Global Revenue Marketing at Genesys, a Permira backed Private Equity Company.
Bruce has literally worked around the world helping companies build better customer experiences for their clients, including Toronto, Paris, Singapore and San Francisco. He and his team have helped some of the top brands bring their customer experiences to the next level, including Emirates Airlines, Singapore Airlines, AT&T, Verizon, Ping An Insurance, Santander, Home Credit, AKBank, Telstra, Etisalat, Nordea, Telus and many more.
“inQuba is way ahead in its thought leadership in Customer Journey Management, and also in the way they have executed it to make real time journey analytics and real-time action orchestration accessible and easy to deploy. What inQuba has solved is the ability for customers to get up and running on a modern Customer Journey SaaS platform quickly, integrate the various channels for service delivery, and then enable companies to orchestrate responses in real time. In inQuba I discovered a team at the forefront of Customer Journey Management, the next evolution of CX. I am so excited to be part of it, leading the North American expansion!”, says Eidsvik.
“Our relationship with Bruce stretches back to his early days at Genesys”, says Michael Renzon, inQuba CEO. “Bruce is a global leader in the Customer Experience space with rich international experience and deep domain knowledge, and a long-standing friend of inQuba. Combining his deep experience in global demand marketing and enterprise/telco sales, we could not have wished for a better individual to join our Executive team and drive our North American expansion”, concludes Renzon.
inQuba is a next-generation Customer Journey SaaS platform for analysing and optimising customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies.
inQuba uses diverse data sets, advanced analytics and AI to provide deep insights into customer journeys, customer behaviour and the customer experience. Using these insights and its proprietary methodology inQuba tests and optimises the effectiveness of execution, servicing and customer engagement strategies towards ROI goals.
inQuba is highly rated by leading analysts Gartner and Forrester as a high-innovator customer journey platform. The company has clients across the US, UK, Africa, and APAC with a focus on financial services, insurance, telco and retail industries.
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