Author Archives: Antony Adelaar

The Buyers’ Guide to Customer Journey Management Solutions

Posted by Antony Adelaar on Monday, 10 February 2025 in Blogs

Exploring This Next Evolution of CX for the First-Time Buyer So you’re considering investing in a customer journey management solution. That’s an important step! You’ve probably realized...

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The 4 Reasons Your Journey Maps Are Failing You

Posted by Antony Adelaar on Monday, 10 February 2025 in Global

How leading businesses are turning from the customer journey map to the customer

Imagine deciding...

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The AI Edge – How Generative AI is Reshaping Customer Journey Management

Posted by Antony Adelaar on Thursday, 22 June 2023 in Blogs, Journey Analytics

Harnessing the power of generative AI for personalized experiences and actionable insights –use cases included Businesses have been frustrating...

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Revolutionize Customer Journey Orchestration & Engagement with WhatsApp

Posted by Antony Adelaar on Tuesday, 11 April 2023 in Customer Experience Management, Journey Analytics

inQuba’s WhatsApp-enabled journey orchestration achieves never-seen-before results In recent years, businesses have relied heavily on email and SMS as...

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5 Reasons to Start Managing Customer Journey Profitability Now

Posted by Antony Adelaar on Wednesday, 5 April 2023 in Customer Experience Management, Journey Analytics

Why cross-channel analysis is the new game changer for LOB heads As businesses continue to evolve and embrace new technologies, and expand...

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5 Factors Guiding Digital Transformation in Customer Journey-Centric Businesses

Posted by Antony Adelaar on Tuesday, 4 April 2023 in Customer Experience Management, Journey Analytics

Successful transformations are easier waterfalled than done, but all have a few things in common. Unless you’ve been in...

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4 Key Trends that are Reshaping CX & Customer Journey Management

Posted by Antony Adelaar on Tuesday, 4 April 2023 in Customer Experience Management, Journey Analytics

It’s time to bridge the gap between the C-Suite and CX In today's fast-paced and ever-changing business landscape, Customer Journey management...

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5 Reasons Why Businesses Are Losing Faith in Net Promoter Score

Posted by Antony Adelaar on Wednesday, 22 March 2023 in inQuba

Could Net Promoter Score be disadvantaging your business? Businesses have implemented NPS (Net Promoter Score), and other measurement systems, to achieve CX success and superior customer experiences. Consumers have benefitted overall, and the...

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Improving Customers’ Experiences Through Measurement, Visibility & Action

Posted by Antony Adelaar on Thursday, 16 March 2023 in Journey Analytics

What’s the impact of customers’ experiences...

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Ensuring Confidence & Safety for Policy Holders During Their Claims Journey [USE CASE]

Posted by Antony Adelaar on Tuesday, 7 March 2023 in Journey Analytics

What’s the key to winning the...

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