The press is filled with articles on the role of Agentic AI in impacting customer experiences. The hyperbole is...
In the Press
Rethinking Customer Experience Management and the Tech
There has been a lot written of late on the very large challenges of customer experience management. If you...
A “How To” Guide for Customer Journeys and Agentic AI
The year has been building with great momentum. I spent the last week in Amsterdam at...
Getting Going with Journey Management is the Hardest Part!
2025 has kicked off with a bang for us at inQuba. We are deeply immersed in...
AI Needs Context for Great CX. Customer Journeys are the Solution
The end of 2024 is upon us. In our home market, the December period is a time for end...
Your Traditional CX Program is Designed to Fail
This past week was a good one for inQuba. We were fortunate to be awarded four Assegai awards at...
How to Avoid Being Dumped by Your Customer
I have been pleasantly surprised by the response to the first newsletter and engagement in the content. Given that...
ROI Centric Marketers
As mentioned in last week’s newsletter, I am grateful to the community that has signed up to this newsletter....
Why Journey Maps Fail to Deliver Journey Management
Another week down and the world is a very different place with announcement of the American Election. Some feel...
2024 Assegai Awards
inQuba proudly celebrates its success at the 2024 Assegai Awards, earning recognition across four prestigious categories.
inQuba’s Award-Winning Debut: Celebrating Innovation and Excellence at the Prestigious Assegai Awards.
inQuba is proud to...


