CX best practices: capturing the voice of your customer, reinventing their experiences, & optimising their journeys
As an experienced CX professional you’ll know that Customer Experience (CX) is a hot topic in and out of the boardroom right now. The businesses of today, irrespective of whether or not they’ve established CX programmes, all need to understand the same things – the experiences their customers are having with the business, where they’re encountering obstacles, and how they’re feeling while this is all happening.
We’re excited to bring you a complimentary 5-part series focusing on the basics of Customer Experience (CX) and all that you need to know to keep the customer at the heart of your business, and ensure your own CX success. This series is brought to you by inQuba, Africa’s CX leader, with customers on four continents and recognition by leading international analyst houses such as Gartner.
The 5 parts are:
Customer Experience – is it really important? (Available)
Customer Feedback Collecting and sharing the voice of the customer (Available)
Service recovery – closing the loop on service failures (Available)
Engagement – communications that drive advocacy (Available)
Journey Management – The Next Evolution of CX (Available)