By Margot Birbeck, Head Analytics / Account Management, inQuba
...Global
NOT YOUR FATHER’S CRM
Paul Cole, President, inQuba North America
The customer relationship management...
AMG vs the Customer Experience Ecosystem. Which CX approach should be used, and when?
It's only by listening to the voice of the customer that companies can find innovative ways to create great experiences. However, understanding the customer story is impossible unless the many different pieces of feedback acquired across many different channels and...
Behind the scenes: How Telkom Mobile became the CX winner
Mia Andric - Technology Journalist, June 2015
The world has become customer-centric. Customer expectations have never been higher and the perception of a brand is a factor that is increasingly going to mean the difference between success and failure for businesses...
Race your CX Program like a Tour de France Pro Team!
Mia Andric - Technology Journalist, June 2015 Winning the CX race bears an uncanny resemblance to racing a Tour de France champion team. With the Tour de France 2015 upon us we look behind the scenes at the work and preparation...
11 Hipsters and a Yuppie Part 2: How Club Med Val Thorens completely reinvents the Skiing Customer Experience
By Michael Renzon – CEO/Founder inQuba
Club Med Val Thorens thinks out the box and completely reinvents the Skiing Customer Experience showing its uber-cool sponsored Social Media influencer group how CX is done! Those of you familiar with the European skiing gig...11 Hipsters and a Yuppie ski free @Club_Med_SA – #SnowClub15 a Social (Media) Experiment
At inQuba we make sure we're at the forefront of what is trending in Customer Experience Management. A key trend that we foresee is that Social Media will become an increasingly important source of customer experience (CX) data eventually tipping...
inQuba in Action at CEW 2015!
The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better. That is the end goal of Customer Experience Management, and yet, many companies still fail in obtaining...
Proactive Customer Experience Management
Is Proactive Customer Experience Management the next frontier for CRM, or is it just a pie in the sky? This was the question posed to Michael Renzon and Trent Rossini by Alison Job in the January 2015 issue of Brainstorm Magazine. From...