Published by InMoment on 20 April 2022Combined offering provides CX practitioners with a one-stop solution for both customer experience (CX) and customer journey (CJ) management...
Author Archives: inQuba
STEPPING OUT WITH CUSTOMER JOURNEY ANALYTICS
This post was originally published by CXFocus Magazine.The COVID 19 crisis has dramatically changed customer journeys and what brands need to do to analyse and understand them. The traditional tools and methods associated with customer journey...
Are brands designing the same CX journey that their customers actually want?
As published in Hall & Partners “Experience” Magazine in November 2017Say hello to Melissa. Melissa is your customer – and has been for the last five years. You think you know what Melissa likes, what she wants, and how to...
Gartner rates inQuba as a global leader in Customer Journey Analytics
Customer journey analytics (CJA) is the process of tracking and analyzing the way customers use a combination of available channels to interact with an organization across all possible channels from human interaction, full automation, limited two-way interactions or virtual agents...
Keeping Customers for Life
Jaco Brand, COO of Vitality Life, explains how by harnessing data and analytics to provide consumers...
Your brain prefers experiences. Why experiences are a critical mechanism for driving emotional connections and memories with customers
Brandon Bester, Customer Success Manager.
Gone are the days of Homo Economicus; advances in behavioural science and brain research are highlighting the importance of emotion and sub-conscious neural processes in driving human behaviour. Only now are brands beginning to realise...
Capgemini and inQuba Join Forces to Deliver State-of-the-Art Customer Experience for Insurance
New York, NY and Santa Monica, CA – September 23, 2016Capgemini, a global leader in consulting, technology and outsourcing services, and inQuba, a global innovator in Customer Experience (CX) orchestration software, announced today the signing of a formal strategic partnership...
Reinventing Retail
What do Apple, Warby Parker, and up and coming appliance retailer Pirch have in common? They have reinvented retail.
Everyone knows the Apple story – how Steve Jobs insisted that the Apple Stores provide an amazing experience for shoppers, creating...
Why the customer journey needs to be CXtended
We are all aware of how much technology has changed the world, particularly in disciplines such as Customer Experience (CX), but while it has brought unimagined efficiencies and new ways of doing things, it has also resulted in a process...
Empathy – the Inevitable Part of your Customer Experience Summer Kit
By Andy Wand, 19 July 2016, First published in CXM NewsBrands spend a lot of thought, time and money creating a proposition and values, communicating that – and then delivering on the promise. It is no secret that emotional engagement is...