Software company inQuba has announced it is now available on the Azure Marketplace.
The release comes as inQuba has published inQuba Journey Cloud v8.7, which enhances customer engagement, and boosts Customer Journey Management capabilities for inQuba’s clients. Releasing this latest version through the Azure Marketplace means any organisation signed up on the marketplace can procure and activate the inQuba Customer Journey Orchestration platform there. It also makes the inQuba platform available to a much broader array of businesses than before.
inQuba’s Journey Management platform is designed to enable businesses to understand the journeys customers take when engaging with them via different channels, for example a call centre, email, the web, and WhatsApp, says MD Trent Rossini.
Customer engagement is key to be able to ensure value delivery to customers and differentiation from competitors. There are four aspects to consider in customer engagement: The customer’s context, the business’ context, the best engagement approach to deal with those contexts, and the technology needed to help businesses do that. inQuba Journey Cloud v8.7 gathers customers’ context and passes it to intelligent systems in real time.
Easy integration for quick results
inQuba Journey Cloud v8.7’s open API with pre-built connectors allows for current business tools (such as Salesforce, Dynamics and SAP) to plug into inQuba’s standard connector, meaning companies can “plug into a lot of systems without writing a lot of code,” Rossini explains.
Similarly, organisations that already use the Microsoft ecosystem can integrate inQuba v8.7 through Microsoft Power Automate to tap into interactions that take place on Microsoft Outlook, Microsoft Dynamics, or Teams, for instance.
Migrate traditional CX to Customer Journey Management
With the move to increased customer-centricity, customers want to receive personalised communications that engage who they are in their unique context, which should be reflected in their profile and past actions, adds Rossini. “But real customer journeys are messy and unpredictable, making it more important than ever to be able to visualise the whole picture if you want to engage meaningfully with your customers.”
Enter Customer Journey Management, which connects the dots between everything customers are doing and feeling, by unifying data and creating customer-led visualisations of actual journeys. As a result, leading businesses are using journey management solutions to influence and change customer behaviour to allow customers to reach their goal. To achieve this, businesses need to orchestrate customer journeys so that they are personalised and help customers reach their goals, which will ultimately change customer behaviour and boost conversions. Businesses also need to measure the impact and effectiveness of their interventions and fine-tune their approaches. Both of these can be tricky to manage in one place.
“All of this sounds very complicated, but with inQuba v8.7, we’re giving our customers a simple migration path from their traditional CX programs to progress into Customer Journey Management,” Rossini concludes.
inQuba is a next-generation Customer Journey SaaS platform for analysing and optimising customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies.
inQuba uses diverse data sets, advanced analytics and AI to provide deep insights into customer journeys, customer behaviour and the customer experience. Using these insights and its proprietary methodology inQuba tests and optimises the effectiveness of execution, servicing and customer engagement strategies towards ROI goals.
inQuba is highly rated by leading analysts Gartner and Forrester as a high-innovator customer journey platform. The company has clients across the US, UK, Africa, and APAC with a focus on financial services, insurance, telco and retail industries.
