Boosting Sales and Staying Compliant with POPIA

The Information Regulator, Advocate Pansy Tlakula, announced earlier this year that a guidance note on direct marketing had been drafted to assist public and private entities in complying with POPIA when processing personal information for marketing purposes.

The Regulator highlighted that the direct marketing sector and other entities have interpreted POPIA’s electronic communication provisions in a way that excludes telephone calls from requiring consent. The Regulator’s position however is that telephone calls do in fact qualify as electronic communication under POPIA. As such, direct marketing via phone calls must meet the following requirements:

• The marketer must have lawfully obtained the recipient’s phone number.
• The first call must seek consent for receiving marketing messages and clarify the preferred communication method (for example, SMS or email).
• The marketer must specify the goods or services being marketed

Additionally, with reinforcement from the Information Regulator, amendments are currently being submitted to further strengthen compliance measures.

These amendments will dramatically change the way direct marketing is conducted and impede marketing efforts.

The solution? WhatsApp – compliant, rich, and efficient.

At inQuba, we provide a fully managed, end-to-end service using WhatsApp as a key channel to engage with your prospects. Here’s how we can help you:

Compliance first: Meet all regulatory requirements, including the POPI Act, while respecting your audience’s preferences. Every initial message includes an easy option to unsubscribe, ensuring compliance and user control. Additionally, the brand identity is clearly conveyed to the prospect, as we exclusively use verified numbers for communication.

Avoid fines and inefficiencies: Instead of costly outbound calls that risk non-compliance, use rich, verified and approved WhatsApp messages to start meaningful conversations.

Manage opt-outs seamlessly: Ensure your campaigns remain fully compliant with opt-out management.

Efficiency and ROI: With WhatsApp, you’ll reach your audience directly, delivering high-quality, clear messages without the costs associated with traditional outreach methods.

Effectiveness: All the above features mean that WhatsApp and its multi-media capabilities result in significantly higher engagement rates that any channel and notable at least 5 times greater than SMS or email.

Use a Goal Based Approach: inQuba’s WhatsApp channel works within the inQuba Journey Orchestration solution, ensuring the full support of customers in reaching their goals based on their needs and preferences. 

Branding and Reporting: Build stronger connections with your customers and receive detailed reporting to measure success.

Let inQuba support you by doing the heavy lifting. From message creation to delivery and reporting, we offer a comprehensive service that boosts engagement, ensures compliance, and, most importantly, respects the needs of your customers.